Is Digital Marketing The Right Career For You?


Do you know what you can do after studying media sciences? Digital marketing can be an excellent career option.

Digital marketing has evolved over the years, and in the post-pandemic era, its worth has increased by leaps and bounds. From the continuous growth of AI and Machine Learning to the roles of social media influencers, digital marketing is the buzzword for 2023.

Now, how can you be sure this is the right career path?

To know the answer to this question, you must understand digital marketing. Companies use digital marketing to market their products and services using online platforms like emails, social media, digital advertising, and blogs. Digital marketing involves creating an online presence and campaigns to reach the target audience.

  • The demand for digital marketers has been growing ever since the pandemic. More companies have started focusing on digitalizing their businesses. As businesses move towards digitalization, the demand-supply gap has become broader. Now is the right time to consider a career as a digital marketer.
  • Businesses, large and small, are investing heavily in digital marketing campaigns. Unlike earlier, companies spend almost 20% of their revenue on marketing efforts annually. It means better opportunities for digital marketing professionals.
  • Have you always been creative at solving problems? If you enjoy figuring out why things happen and what makes them go wrong, you can understand how to resolve many ecommerce related issues. For instance, there could be plenty of reasons why a customer may abandon his shopping cart. It could be a layout problem on the website or pushy sales tactics. Either way, you must find a way to improve the campaign to increase your click-through rates.
  • Do you enjoy working with diverse teams? Digital marketing is a great career option for those who love to work with different people. To launch a regular email campaign, you must work with web developers, creative marketers, copywriters, graphic designers, and data analysts.
  • Do you like the energy of dynamic workplaces? If so, you will love digital marketing. It’s changing, fast-paced, and there’s always something to look forward to. There’s no monotony, and decisions must be spontaneous. For instance, if a campaign suddenly goes viral, you must drop everything else and focus on capitalizing on it. Digital marketing jobs are not predictable jobs; these are fast changing, and you have to be ready to keep up with the pace.
  • Are you ready to be a lifelong learner? Digital marketing trends emerge and subside. You must learn and adapt to these. You must keep yourself updated with the latest skills and technologies. Unless you enjoy new things, you won’t find this career exciting.
  • Digital marketing will appeal to you if you are organized by nature and like to plan things. Online advertising campaigns may appear effortless, but much planning goes behind any successful marketing campaign. So, don’t be impressed with the flashy aspects of digital marketing only; you must be ready to take on time-intensive tasks.
  • Choose to be a digital marketer only if you are patient and diligent. Planning a campaign is hard work. During planning, you can often detect problems with an idea that seemed really good earlier. In such a situation, you may have to abandon that idea and start from scratch again.
  • Do data insights excite you? Marketing involves creativity and is heavily influenced by data and data analysis. For instance, you will want to know how many people clicked on your ads, how many prospects could be converted into leads, etc. Online customer behavior can be tracked, and campaigns can be fine-tuned.

Digital marketing is perfect for you if you are competitive by nature. You must ensure your brand can connect better with its audience than your competitors. You must think of ways to grab the consumer’s attention and be prepared to wait for results. Digital marketing won’t give results overnight. It demands time and effort, but it’s one of the leading careers in 2023.