Do you know that creating good content is the surest way to grow a business? That may be right, but is it easy to write such content?
There are times when your head may be bursting with new ideas, but there are also times when you cannot find anything to write about. Students who like writing may get into blog writing in college itself.
Blogs are one of the best ways to engage with your target audience. Now the question is how to write good blogs to make this happen.
- Know who you are writing for: To start blogging, you must first choose the target audience for whom you will write. You must know what they want and write blogs on these. Do industry research to get data and then decide on topics that interest them.
- Work on the blog title: Does your blog title explain what the blog will be about? Is it encouraging enough for readers to click on it? It’s better to brainstorm a few titles and then select the one you think is most interesting. The blog title must be enticing and specific, encouraging readers to read.
- Make short paras and add subheadings: Never write one massive paragraph in your blog post. It’s sure to turn readers away. Readers tend to skim through before actually reading a blog. So, if you have catchy subheadings, they will stop and take notice. Short paras look less intimidating to casual leaders.
- Add more visuals to the content: Does your blog have at least one picture? High-quality blogs will always have images. These explain to readers what the blog is about and make the text much easier to read. Why not take photos or embed graphs and charts to make the write-up easier to digest?
- Add external and internal links: Try to insert links to other related posts to improve your blog’s credibility. Hyperlinks help to link different pages from other sites to your website. These help readers learn more about specific topics, understand the writer’s viewpoint, and access sources that support their views.
- Bullet points: When information is presented in bullet form, readers can understand it faster. The key details are highlighted, and readers soon realize the post is readworthy. They skim through the bullet points that are like mini headlines. However, you must be careful not to overdo bullets.
- Optimize for SEO: SEO is tricky, and you must balance it with user experience. You must remember that organic search on Google will bring you traffic. It’s necessary to optimize the blog to boost your SEO rankings. Earlier, you would need to hire SEO analysts for this, but now you can do this using tools like the WordPress SEO plugin.
- Include CTAs: Blogs must have clear CTAs or calls to action for readers to follow. This could be buttons to share the blog post or space for readers to leave comments. The CTAs must be easy-to-spot.
Follow these easy tips to write meaningful and attention-worthy blogs in college. It’s never too early to start blogging; you will be surprised how enriching the experience can be!
