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BBA in Digital Marketing
(under West Bengal University of Technology, currently known as Maulana Abul Kalam Azad University of Technology)
What is “BBA in Digital Marketing”?
BBA in Digital Marketing is a Bachelor of Business Administration (BBA) degree that focuses on marketing in the digital/online world. It combines business management basics with modern marketing skills used on the internet—like social media, websites, and online ads.
What will “BBA in Digital Marketing" teach you?
1. Core Marketing & Business Skills
You build a strong foundation in:
- Principles of marketing
- Consumer behaviour (why people buy)
- Branding and product positioning
- Basics of finance and management
2. Digital Marketing Skills (Main Focus)
(a) Search Engine Optimisation (SEO)
- How websites rank on Google
- Keyword research
- On-page & off-page optimisation
(b) Social Media Marketing
- Managing platforms like Instagram, Facebook, LinkedIn
- Creating engaging posts and campaigns
- Building audience and brand identity
What can you do with a “BBA in Digital Marketing” degree?
A BBA in Digital Marketing doesn’t just teach you theory, you actually do a lot of practical and career-focused things during and after the degree.
1. Run real digital campaigns
- Create Instagram/Facebook pages
- Design posts and ads
- Promote brands or projects
2. Build websites & blogs
- Create your own website (WordPress etc.)
- Write blogs and optimize them for Google (SEO)
3. Analyze data
- Track website traffic
- See what content works
- Improve performance using analytics
4. Work on projects & internships
- Track website traffic
- See what content works
- Improve performance using analytics
How long is the “BBA in Digital Marketing” course?
MAKAUT's Bachelor's Degree in Business Administration is a 4-years, full-time course. The course is divided into 8 semesters and covers field projects for building practical experience.
What do you need to enroll for “BBA in Digital Marketing”?
You have to pass the 10 + 2 examinations with English to become eligible for the course.
What is the admission procedure?
Admissions procedure are as per the norms laid down by MAKAUT/ Management of George Group of Colleges.
What are the fees for the course?
Fees for the course comprise:
| Admission Fees (one-time) |
Tuition Fees (per semester) |
Caution Deposit (one-time) |
Forms & Prospectus |
|---|---|---|---|
| Rs. 10,000/- | Rs. 39,000/- | Rs. 10,000/- | Rs. 1,000/- |
(Caution Deposit refundable after completion of the course).
Where can you Study the course?
You can study this course in:
George College
136, B.B. Ganguly Street, Sealdah
Kolkata - 700012.
Helpline - 9831552299
Mobile - 9830504319
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