About The Institution
George Group of Colleges, a unit of The George Telegraph Group (since 1920), offers industry-oriented education backed by a 106+ years legacy. Our multi-campus network in Eastern India combines strong academic rigour with first-hand exposure and personalised support. It has been leading the way in professional education for decades. It offers over 30 career-focused undergraduate, postgraduate, and diploma programmes in management, technology, healthcare, law, media and design across 6 campuses, which are affiliated to various bodies such as AICTE, MAKAUT, University of Calcutta, Bar Council of India, NCTE, BSAEU, WBBPE and University of Burdwan.
George Group of Colleges is dedicated to nurturing talent and creating industry-ready professionals through excellence in teaching and methodology.
About Qualifications Scotland
Qualifications Scotland is a Scotland’s national awarding body, responsible for developing and delivering trusted qualifications that recognise learners’ knowledge and skills. Working closely with learners, schools, colleges, universities, training providers, employers and industry experts, the organisation ensures its qualifications remain relevant, rigorous and responsive to changing educational and economic needs. Through expert guidance, collaboration and continuous improvement, Qualifications Scotland supports lifelong learning and helps create meaningful pathways to further education, employment and successful careers, both in Scotland and internationally.
About Protouch
With over 37 years in the sports industry and 12+ years in sports education, Protouch Sports is one of India's leading sports solutions companies, with expertise in sports education, academy and event management, facility development, sports science and sports media.
Protouch developed Champ for Life Academy, India's first online sports education portal and delivers industry-focused programmes for athletes, coaches, officials, sports managers and sports professionals. As a trusted education partner of the Indian Golf Union (IGU), it conducts the R&A Level 1 Referee Certification, NGAI Teaching Licence Courses, Coaches' Refresher Programmes and Rules of Golf Clinics, as well as certification programmes in Sports Management, Golf Management, Sports Science, Corporate Performance Training and Greenkeeping.
Our Mission
- To provide accessible, inclusive and quality education through industry-relevant academic programmes.
- To develop students’ knowledge, professional skills, creativity, ethical values and leadership abilities.
- To promote innovation, research, entrepreneurship and the effective use of emerging technologies.
- To strengthen industry–academia collaboration through internships, practical training, workshops and professional exposure.
- To foster critical thinking, teamwork, social responsibility and lifelong learning in a supportive environment.
- To prepare skilled, adaptable, employable and socially responsible graduates who contribute meaningfully to society.
Why Choose Us?
Experienced Faculty
Placement Assistance
Hybrid Mode Teaching
Global Academic Perspective
Live Sporting Event Exposure
Industry Tie-Ups
..
ABOUT THE COURSE
GYBZ 04 – International Diploma in Sports Management is a comprehensive programme designed to equip learners with the knowledge and practical skills required to succeed in the dynamic global sports industry. The course explores key areas such as sports marketing, event management, leadership, finance, governance, and athlete management, providing a strong foundation in both the business and operational aspects of sport. Through a combination of theoretical learning and industry-focused applications, students develop the expertise needed to pursue careers in sports organizations, clubs, governing bodies, event companies and related sectors worldwide.
This course is equivalent to post-graduate diplomas and master's-level awards.
CURRICULUM
- Athlete Management
- Digital Sports Media
- Event Operations
- Fitness & Wellness Industry
- Leadership in Sports
- Sponsorship & Branding
- Sports Business
- Sports Entrepreneurship
- Sports Law
- Sports Retail and Merchandise
Learning Experience
First-hand exposure to live sporting events and professional operational environments.
Application-based assignments and industry-aligned assessment briefs designed to develop practical expertise.
Opportunities to engage with sports clubs, associations, academies and industry organisations.
Comprehensive career preparation for a wide range of professional roles across the global sports sector.
Career Trajectories & Opportunities
This programme opens doors to exciting roles in:
Sports Manager
Sports Marketing Executive
Sponsorship and Partnership Manager
Sports Event Manager
Athlete Relations Manager
Sports Business Development Executive
Sports Operations Manager
Sports Analytics Coordinator
Sports Media and Communications Executive
Sports Retail and Merchandising Manager
Sports Facility and Venue Manager
League and Club Administrator
Sports Governance Officer
Sports Entrepreneur
Sports Consultancy Associate
Our Recruiters
Our Mentors & Advisory Members
Learn from industry veterans, top sports management professionals and corporate experts.
- Trustee-Managing Director: The George Telegraph Training Institute, Estd.1920
- Former Senior Vice President: All India Football Federation
- Chairman: The Indian Football Association (West Bengal)
- Member: Ethics Commission, Indian Olympic Association
- Member, Managing Committee: Bengal Chamber of Commerce and Industry (BCC&I)
- Chairman: Sports Development Committee and Skill Development Committee of BCC&I.
- General Secretary: The George Telegraph Sports Club (Affiliated to CAB & IFA)
- Chairman, Board of Trustees: Future Hope India
- Vice President: Bengal Business Council
- Diploma in Sports Psychology
- Five-time Winner of the PGA Tour of India
- Coached The Indian Junior Team From 2007 to 2009
- Master Golf Teaching Professional
- Staff Faculty at the NGAI
- Trustee and Director, George Group of Colleges
- Treasurer, Bengal Golf Association
- Chairman, ASSOCHAM, Higher Education Council, East
- Sports Administrator
- Ex-Secretary of DGC
- Director of Tournaments, Khelo India Games First Edition
- Former IAF Officer
- Managing Director of My Golf Tour
Financial Investment
| Admission Fee (One-time) | Rs. 25,000/- |
| 1st Installment (At Start) | Rs. 1,25,000/- |
| 2nd Installment (After 6 Months) | Rs. 1,25,000/- |
| Total Fees | Rs. 2,75,000/- |
*Excluding Examination Fees.
